case study - mr greens
Executive Summary
Mr Greens, one of the largest privately held produce distribution companies in North America, faced challenges in improving its online visibility and expanding direct sales in both existing and new markets. Click Berry implemented a comprehensive digital marketing strategy that resulted in a 400% increase in online traffic, engagement, and followers, along with a 300% ROI in just the first month of advertising. Since 2019, Click Berry has been a trusted service provider for Mr Greens, helping them navigate marketing challenges and collaborating with many of Mr Greens’ partners, which has facilitated their expansion into five new markets with the support of Click Berry.
Company Background
Name: Mr Greens Produce
Industry: Produce Distribution
Locations: Miami, FL | Central, FL | Jacksonville, FL | San Antonio, TX | Austin, TX | Dallas-Fort Worth, TX | Atlanta, GA
Services/Products: Fresh produce, dry and specialty items for wholesale and retail customers
Target Audience: Restaurants, hotels, country clubs, and large food service operations
Challenge/Problem Statement
Mr Greens was struggling with:
Low online visibility and a lack of a cohesive marketing strategy, affecting brand recognition in an increasingly competitive market.
Limited engagement on social media platforms.
A gap in direct online sales, as most orders came through traditional channels, leaving new and current customers unaware of their extensive inventory of over 3,500 products.
The company needed to modernize its digital presence to reach new customers and expand online sales in both new and existing markets.
goals & objetives
Click Berry developed a multi-faceted digital marketing strategy, which included:
Product Photography: Custom photography of in-season products to showcase the unique inventory of fresh, dry, and specialty items offered by Mr Greens.
Social Media Campaigns: Creating engaging content tailored for Instagram, Facebook, LinkedIn, and TikTok to boost brand awareness and product visibility.
Advertising: Launching paid advertising campaigns to drive qualified traffic and capture leads in both new and existing markets.
Website Redesign: Enhancing user experience with a mobile-friendly and visually appealing website, including an easy-to-navigate eCommerce system for direct sales.
Social Media Management: Overseeing all social media platforms and online presence by implementing strategic marketing plans and reputation management, driving sales, enhancing brand visibility, and leading overall marketing efforts to ensure consistent growth and engagement.
Lead Generation: Developing advertising and organic marketing strategies to drive 70-100 leads per month with paid ads resulting in a 300% ROI.
Implementation
Results and Outcomes
Increased Online Traffic: Achieved a 400% increase in online traffic, engagement, and followers.
Boosted Engagement: Social media engagement rose by 150%, resulting in a larger and more interactive community.
Enhanced Online Sales: Direct online sales increased significantly across all products, particularly specialty items, driven by an effective organic social media strategy.
Improved Brand Awareness: Mr Greens experienced enhanced brand visibility, with a notable increase in inquiries and customer interest nationwide.
Strong ROI: Achieved a 300% ROI in just the first month of the advertising campaign, showcasing the effectiveness of the implemented strategies.
Lead Generation: Developed advertising and organic marketing strategies that generated 70-100 leads per month.
Lessons Learned
Content is Key: Consistent, high-quality content creation is crucial for engagement and conversion.
Targeted Advertising: The importance of targeted ads in reaching high-intent customers and driving sales was reaffirmed.
Ongoing Optimization: Continuous monitoring and adjustment of campaigns are essential for maintaining effectiveness and achieving long-term goals.
Stay Updated on Trends: Keeping up to date with industry trends is vital to remain competitive and relevant in a fast-evolving digital landscape.
Adaptability in Strategy: Changing strategies frequently based on performance data and market shifts is necessary for sustained growth and engagement.
Expertise in Digital Marketing: Understanding the fast-changing nature of digital marketing requires expertise and agility to navigate new platforms and technologies effectively.
Conclusion
By partnering with Click Berry, Mr Greens successfully transformed their online presence, significantly increased digital engagement, and expanded sales. The tailored marketing strategies not only addressed immediate challenges but also positioned Mr Greens for sustained growth in an evolving market.
